Branding

At Leaven Marketing, we offer different types of branding – complete branding for start-ups, re-branding for merging companies, and re-branding for existing companies.

What is Branding?

Like the days of the old west, branding today is essentially burning your company's name into the mind of your target audience.

Branding is more than your logo:

It's your company name

How your name is visually expressed through your logo and colors

How all three are used throughout your external and internal communications

The quality of your products and services

How your company is perceived by your customers

Their associations and values placed on your business

Overall - branding is the way you do business.

Branding is the first (and to some degree, most important) step to marketing your business. It involves research, analysis, public relations, customer service, creative strategy, design and a lot more. And it's not just a one-time project. It's an ongoing process of making sure everything you do through your company reflects the brand you've established. Leaven Marketing is here to serve as your Marketing Director, managing your brand to ensure you company is always perceived just as you planned.

Why is Branding Important?

Branding isn't just something large corporations do. All size companies and businesses benefit from well thought out branding. It influences the cost of your products and services, marketing and ad strategies, distribution channels and more. Branding is all about establishing an identity for your business, and being known for it.

A strong, well-defined brand gives you a competitive edge in your market. Branding puts you in touch with customers who know your business and product before you've met them. They know your brand and the value that goes with it. You can attract new customers by consistently promoting your company though avenues you know are important to your target audience. When a new customer approaches you and is already familiar with your company and values, they feel more comfortable. To us – it's all about a comfortable environment. Typically, when people are happy, comfortable and feel valued, they are loyal and serious customers.